Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
The.Colour Purple
It's purple season. Why do we love purple so much this time of year? For so many reasons but mainly because crocuses, iris, lilacs and wisteria are the early bloomers that accompany Spring. And purple is the combination of our two brand colours, red and blue! Lilac is one of...
Monogramming and Sleep
We spent a fun evening with JPublic PR at the Conrad London St James Hotel, as part of the hotel's "Sleep Event" for press and VIPs. The hotel is part of the Hilton Luxury Brands group, and has predicted that 'sleep tourism' is a key feature of travel and hotel...
Walpole's Luxury in the Making
On behalf of both Initially London and the Federation of Small Businesses, I attended the launch of Walpole's most recent research report titled "Luxury in the Making". Walpole is the official sector voice for UK luxury brands and businesses, having been founded in 1992 as a not-for-profit organisation to promote, protect and develop...
Trade Series
Natalie Hewitt Events: Bespoke Floral Napkins
It was an utter joy to work with Natalie Hewitt Events to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend. So...
de Gournay Dinner Party
We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket. Being such huge fans of table decor of all kinds, not just monogrammed napkins, we were super excited to see the final...
David Hicks Floral Napkins
Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics. This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...
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