Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
Anne Boleyn's Monogram Necklace
We were at the Tower of London yesterday for the Federation of Small Businesses' 2023 Small Business Awards and as we walked past the Tower gift shop an image caught our eye... Anne Boleyn, the second husband of Henry Viii, was a famous resident of the Tower of London...
We're a Finalist!
We are overjoyed to be a finalist in the 2023 Federation of Small Businesses (FSB) Small Business Awards in the Larger Small Business of the Year category. This award "celebrates the larger small businesses who have expanded to 10-100 full and/or part-time employees while demonstrating strong revenue, retaining service level standards and...
March is Women's History Month
March is Women's History Month* It's 31 days of championing a diverse society where everyone's contributions are celebrated and recognised equally. The theme this year is 'Celebrating Women Who Tell Our Stories' and those stories are everywhere... on the news, in theatres, online and, no doubt, around your kitchen table. Not...
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