Shop early for Christmas with Initially London

Christmas Shopping Events


Once September arrives, it's not too early to think about your Christmas shopping.  This year's Christmas is going to be unlike any other, so this year's Christmas fairs are unusual too:  all online, all exceptionally well curated and some supporting lovely charities. The list is constantly being updated so please check in regularly.  The events include:

The Early Early Christmas Fair:   21 September  and ongoing

This is a gorgeous charity fair raising money for the ABF Solders Charity.  There are over 150 independent retailers participating, each one hand-picked by the organisers.  Visit to begin shopping and use the promotion code EECVF to get 10% off anything on our website throughout the fair.  An additional 10% of your purchase value will go to the charity.  Due to the success of the original event, it has been extended through Christmas.  


Country Living Christmas Artisan Pop-up Market: 6-8 November

Since the popular Country Living Christmas fair has been cancelled this year, the magazine is sponsoring this lovely "shop small" event instead. The Artisan Pop-Up Market offers you the opportunity to shop at home while supporting hundreds of artisan British exhibitors.  We're thrilled to be a part of this event and here's how you join in:

1.  Follow @clartisans on Instagram and use the link in the Instagram bio to register your email address
2.  Or visit their website to sign up if you don't use Instagram. 
3. Browse the artisans in advance using the Event Guide which will be sent to you one week before the Pop-Up Market.
4. Watch for an email just before the market opens, on Friday 6th November at noon.
5. Follow the link in the email and you'll be taken to a directory of artisans and their discount codes. The codes will be valid from noon on Friday 6th November to midnight on Sunday 8th November only.
6. Shop small and make a big difference, directly from our artisans' websites!

Country Living Artisan Fair Badge

The Rugby Portobello Trust Fair:  15 - 18 November

RPT is a children's, youth and family support charity that has been operating in North Kensington for over 130 years. We provide a range of sporting, cultural and educational activities which are delivered in the daytime, evenings and during holidays, both on and off site.  Their annual Christmas market is a lovely event raising money for this important charity.  Check out the fair's website to keep up date:
Use code RPT31 to get 10% off everything on our website throughout the three days of the fair.  An additional 10% of your purchase will go to the charity.

Virtually Wrapped - 5 November to 13th November

This small, private and well-curated event will be a lovely way to shop for very pretty gifts.  Follow the fair on Instagram to get a feel for the truly gorgeous independent brands that are participating in the fair.  We will publish the website address shortly.

City Christmas Fair benefitting Wellbeing of Women - 9 to 16th November

This glamorous charity Christmas fair is normally held at Drapers Hall in the City of London and raises £50,000 in a single day for much-needed research. This year it's moved online but it promises to be just as lovely and will hopefully raise (exceed?!) its fundraising target nonetheless. The fantastic charity it supports is Wellbeing of Women which invests in pioneering research into women's health issues, finds cures, develops new tests and treatments that will save and change the lives of women, girls and babies.

Use discount code WoW20 to get 10% off and to ensure 10% of your purchase goes to the charity.  Follow them on Instagram @citychristmasfair and keep checking in for the website details.  

Thomas's Schools Fair - 19 November from 10am for 24 hours

This is one of our locals schools raising money through an unbelievably well-curated Christmas Fair.  Lots of lovely independent retailers focused on childrenswear, home goods (that's where you'll find us), fashion accessories, food and drink and more.  Check out the website to read more about the fair and the school charity it benefits.

LUXE Life & Style Christmas Collective

This is a brand new event and details are being firmed up, but it promises to be a lovely, curated shopping event.  Stay tuned for details.


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