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      <image:title>Monogrammed Gifts for Mother’s Day</image:title>
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      <image:caption>Our Love Affair with Camo - Initially London</image:caption>
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      <image:title>A Chelsea Cheat’s Dinner Party</image:title>
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      <image:title>After Hours at the Chelsea Flower Show</image:title>
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      <image:caption>The press is talking about our monogrammed bags - Initially London</image:caption>
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      <image:title>Let the New Adventure Begin…</image:title>
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    <loc>https://www.initiallylondon.com/blogs/news/top-10-monogrammed-favourites</loc>
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    <loc>https://www.initiallylondon.com/blogs/news/a-monogram-makes-your-brand</loc>
    <lastmod>2022-11-30T11:56:30+00:00</lastmod>
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      <image:title>Making a Case for Monogramming</image:title>
      <image:caption>Making a Case for Monogramming - Initially London</image:caption>
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      <image:title>Watch Our ‘How To Monogram’ Video</image:title>
      <image:caption>Watch Our ‘How To Monogram’ Video - Initially London</image:caption>
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    <loc>https://www.initiallylondon.com/blogs/news/our-fathers-day-edit</loc>
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    <loc>https://www.initiallylondon.com/blogs/news/initially-london-nominated-a-kensington-and-chelsea-business-award-finalist</loc>
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      <image:title>Initially London is Highly Commended as Independent Retailer of the Year in the Royal Borough of Kensington &amp; Chelsea</image:title>
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    <loc>https://www.initiallylondon.com/blogs/news/our-best-sellers-1</loc>
    <lastmod>2022-11-30T11:56:26+00:00</lastmod>
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      <image:title>Our Best Sellers</image:title>
      <image:caption>Our Best Sellers - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/monogrammed-motivation</loc>
    <lastmod>2022-11-30T11:56:24+00:00</lastmod>
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      <image:title>Monogrammed Motivation for Your Fitness Goals</image:title>
      <image:caption>Monogrammed Motivation for Your Fitness Goals - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/monograms-are-romantic</loc>
    <lastmod>2022-11-30T11:56:21+00:00</lastmod>
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      <image:title>Monograms Are So Romantic</image:title>
      <image:caption>Monograms Are So Romantic - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/how-does-this-keep-my-drink-cold</loc>
    <lastmod>2022-11-30T11:54:18+00:00</lastmod>
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      <image:title>How Does This Keep My Drink Cold?</image:title>
      <image:caption>How Does This Keep My Drink Cold? - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/seeing-green</loc>
    <lastmod>2022-11-30T11:56:19+00:00</lastmod>
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      <image:title>Seeing Green</image:title>
      <image:caption>Seeing Green - Initially London</image:caption>
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  <url>
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      <image:caption>Monogramming Adds a Personal Touch - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/forbes-com-recommends-us</loc>
    <lastmod>2022-11-30T11:56:17+00:00</lastmod>
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      <image:title>Forbes Recommends Us...</image:title>
      <image:caption>Forbes Recommends Us... - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/fit-for-festivals</loc>
    <lastmod>2022-11-30T11:54:08+00:00</lastmod>
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      <image:title>Fit for Festivals</image:title>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/sustainable-monogrammed-staples</loc>
    <lastmod>2022-11-30T11:54:05+00:00</lastmod>
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      <image:title>Our Sustainability Credentials</image:title>
      <image:caption>Our Sustainability Credentials - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/schools-out-for-summer-teacher-and-graduation-gifts</loc>
    <lastmod>2022-11-30T11:56:14+00:00</lastmod>
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      <image:title>Schools Out: Perfect Teacher Gifts</image:title>
      <image:caption>Schools Out: Perfect Teacher Gifts - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/shedfest-with-london-design-festival</loc>
    <lastmod>2022-11-30T11:56:12+00:00</lastmod>
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      <image:title>ShedFest with London Design Festival</image:title>
      <image:caption>ShedFest with London Design Festival - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/its-christmas-shopping-season-1</loc>
    <lastmod>2022-11-30T11:56:09+00:00</lastmod>
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      <image:title>It&apos;s Christmas Shopping Season</image:title>
      <image:caption>It&apos;s Christmas Shopping Season - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/were-small-employer-of-the-year-in-kensington-chelsea</loc>
    <lastmod>2022-11-30T11:53:50+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/3000/0010/articles/were-small-employer-of-the-year-in-kensington-chelsea-168186.jpg?v=1669809230</image:loc>
      <image:title>We&apos;re Small Employer of the Year in Kensington &amp; Chelsea!</image:title>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/what-the-press-has-been-saying-about-initially-london-this-month</loc>
    <lastmod>2022-11-30T11:56:07+00:00</lastmod>
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      <image:title>What the press are saying about us...</image:title>
      <image:caption>What the press are saying about us... - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/our-studio-managers</loc>
    <lastmod>2022-11-30T11:56:05+00:00</lastmod>
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      <image:title>Our Studio Managers</image:title>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/exhibiting-at-top-drawer</loc>
    <lastmod>2022-11-30T11:56:03+00:00</lastmod>
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      <image:title>Top Drawer SS20 - New Trade Launch</image:title>
      <image:caption>Top Drawer SS20 - New Trade Launch - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/look-for-us-in-sloane-square</loc>
    <lastmod>2022-11-30T11:53:40+00:00</lastmod>
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      <image:title>Look for us in Sloane Square</image:title>
      <image:caption>Look for us in Sloane Square - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/three-looks-with-one-napkin</loc>
    <lastmod>2022-11-30T11:56:01+00:00</lastmod>
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      <image:title>Three Looks with One Monogrammed Napkin</image:title>
      <image:caption>Three Looks with One Monogrammed Napkin - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/on-the-shortlist-for-best-retailer-in-west-london</loc>
    <lastmod>2022-11-30T11:53:28+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/3000/0010/articles/on-the-shortlist-for-best-retailer-in-west-london-256745.png?v=1669809208</image:loc>
      <image:title>On the Shortlist for Best Retailer in West London</image:title>
      <image:caption>On the Shortlist for Best Retailer in West London - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/spoil-your-mother</loc>
    <lastmod>2022-11-30T11:55:59+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/3000/0010/articles/spoil-your-mother-with-these-monogrammed-gift-ideas-975882.jpg?v=1669809359</image:loc>
      <image:title>Spoil Your Mother with these Monogrammed Gift Ideas</image:title>
      <image:caption>Spoil Your Mother with these Monogrammed Gift Ideas - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/fentrepreneurs-top-100-female-business-owners</loc>
    <lastmod>2022-11-30T11:55:57+00:00</lastmod>
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      <image:title>F&apos;Entrepreneur&apos;s Top 100 Female Business Owners</image:title>
      <image:caption>F&apos;Entrepreneur&apos;s Top 100 Female Business Owners - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/easter-gift-ideas</loc>
    <lastmod>2022-11-30T11:55:55+00:00</lastmod>
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      <image:title>Gift Ideas ... for Easter lunch and Easter Egg Hunts</image:title>
      <image:caption>Gift Ideas ... for Easter lunch and Easter Egg Hunts - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/to-plant-a-garden-is-to-believe-in-tomorrow</loc>
    <lastmod>2022-11-30T11:55:53+00:00</lastmod>
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      <image:title>To Plant A Garden Is To Believe In Tomorrow</image:title>
      <image:caption>To Plant A Garden Is To Believe In Tomorrow - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/sustainable-fabrics-we-love-to-work-with</loc>
    <lastmod>2022-11-30T11:53:14+00:00</lastmod>
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      <image:title>Sustainable Fabrics We Love to Work With</image:title>
      <image:caption>Sustainable Fabrics We Love to Work With - Initially London</image:caption>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/lovely-long-lasting-linen</loc>
    <lastmod>2022-11-30T11:53:11+00:00</lastmod>
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    <loc>https://www.initiallylondon.com/blogs/news/monograms-and-films-we-love-when-two-things-we-love-come-together</loc>
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    <loc>https://www.initiallylondon.com/blogs/news/monogrammed-gifts-for-dads-and-grads</loc>
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      <image:caption>Summer Handbag Edit - Initially London</image:caption>
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      <image:caption>Made in the UK - Initially London</image:caption>
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      <image:title>Meet the team!</image:title>
      <image:caption>Meet the team! - Initially London</image:caption>
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      <image:title>The Values Behind Our Brand</image:title>
      <image:caption>The Values Behind Our Brand - Initially London</image:caption>
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      <image:title>Our Favourite Tabletop Shops</image:title>
      <image:caption>Our Favourite Tabletop Shops - Initially London</image:caption>
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      <image:title>Marpizan:  The Mouse Who Loves Monograms</image:title>
      <image:caption>Marpizan:  The Mouse Who Loves Monograms - Initially London</image:caption>
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      <image:title>Best Sellers of 2020</image:title>
      <image:caption>Best Sellers of 2020 - Initially London</image:caption>
    </image:image>
  </url>
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      <image:title>The Bridgerton Effect...</image:title>
      <image:caption>The Bridgerton Effect... - Initially London</image:caption>
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      <image:title>Our Newest Sustainably Made Products</image:title>
      <image:caption>Our Newest Sustainably Made Products - Initially London</image:caption>
    </image:image>
  </url>
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      <image:caption>Monograms for Pets! - Initially London</image:caption>
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      <image:caption>Picnic Season Accessories - Initially London</image:caption>
    </image:image>
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      <image:caption>Come Monogram With Us - Initially London</image:caption>
    </image:image>
  </url>
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      <image:title>IL&apos;s First Monogramming Party!</image:title>
      <image:caption>IL&apos;s First Monogramming Party! - Initially London</image:caption>
    </image:image>
  </url>
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      <image:caption>BYO Monogramming - Initially London</image:caption>
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      <image:caption>Summer Spotlight - Initially London</image:caption>
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      <image:caption>We&apos;ve Moved! - Initially London</image:caption>
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      <image:caption>Flowers Everywhere - Initially London</image:caption>
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      <image:caption>Explore Our Bespoke Fonts - Initially London</image:caption>
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      <image:caption>Halloween Monogramming Magic - Initially London</image:caption>
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      <image:caption>Meet Our Friends in a Christmas Giveaway - Initially London</image:caption>
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      <image:caption>Best Sellers of 2021 - Initially London</image:caption>
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      <image:caption>Our Favourite 2021 Christmas Projects - Initially London</image:caption>
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      <image:caption>2021&apos;s Most Popular Font Styles - Initially London</image:caption>
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      <image:caption>Our Product Development Process - Initially London</image:caption>
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      <image:caption>Valentine&apos;s Day and Monogramming - Initially London</image:caption>
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      <image:caption>We Won! - Initially London</image:caption>
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      <image:caption>Pancakes:  American vs British style - Initially London</image:caption>
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      <image:caption>Monogramming with Motifs - Initially London</image:caption>
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      <image:caption>Jane&apos;s Chocolate Peanut Butter Easter Eggs - Initially London</image:caption>
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  <url>
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  <url>
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  <url>
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  <url>
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  <url>
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  <url>
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  <url>
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      <image:caption>monogrammed bath towels from Initially London</image:caption>
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  <url>
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      <image:caption>Buy Women Built</image:caption>
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  <url>
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      <image:title>Our Favourite American Monogrammers</image:title>
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  <url>
    <loc>https://www.initiallylondon.com/blogs/news/janes-monogrammed-home-in-good-housekeeping-uk</loc>
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      <image:caption>Initially London monogrammed interiors in September 2024 Good Housekeeping UK</image:caption>
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  <url>
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