My 84 year old mother is a Swiftie. It's not necessarily the music that excites her, but mainly it's that Taylor Swift is from our little home town in Pennsylvania. And nothing makes a small town prouder than a local girl who grows up to be successful on a huge...
Jane's Journal
Here's Something New
Announcing our brand new Initially London Bespoke page on Instagram! This page features all the work we do for our trade clients including event planners, PR firms, hotels & hospitality businesses, corporate gifting departments and other retail brands. This side of our business has grown hugely over the past...
The Colour Purple
It's purple season. Why do we love purple so much this time of year? For so many reasons but mainly because crocuses, iris, lilacs and wisteria are the early bloomers that accompany Spring. And purple is the combination of our two brand colours, red and blue! Lilac is one of...
Monogramming and Sleep
We spent a fun evening with JPublic PR at the Conrad London St James Hotel, as part of the hotel's "Sleep Event" for press and VIPs. The hotel is part of the Hilton Luxury Brands group, and has predicted that 'sleep tourism' is a key feature of travel and hotel...
Walpole's Luxury in the Making
On behalf of both Initially London and the Federation of Small Businesses, I attended the launch of Walpole's most recent research report titled "Luxury in the Making". Walpole is the official sector voice for UK luxury brands and businesses, having been founded in 1992 as a not-for-profit organisation to promote, protect and develop...
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