Last week, the Initially London team brought our live embroidery service to the Game Day Prep activewear event hosted by ASOS at London's SUPPLY 21 venue.
Our expert monogrammers embroidered guests' chosen initials onto football shirts in real time, transforming activewear into personalised keepsakes. Watching each garment being embroidered live created an exciting buzz throughout the event, with guests gathering around the embroidery station to see the craftsmanship up close.
Live embroidery is more than just personalisation, it creates an engaging experience. Guests left with a unique, customised football shirt while also capturing and sharing the process across social media. The embroidery station became a natural focal point, generating authentic user-generated content and increasing engagement throughout the event.
For brands like ASOS, on-site embroidery adds value by combining personalisation, entertainment and premium customer experience. Whether launching a new collection, hosting a pop-up, or creating a memorable brand activation, live monogramming helps products stand out and gives customers something truly unique to take home.
At Initially London, we specialise in live embroidery for events, offering professional on-site monogramming for fashion brands, corporate events, product launches, retail activations and VIP experiences. Our experienced team can personalise clothing, accessories and gifts on the day, creating memorable moments that leave a lasting impression.
If you're planning a brand activation or event and want to offer guests a premium personalised experience, we'd love to help. Get in touch with Initially London to discuss our live embroidery and event personalisation services. Bespoke@initiallylondon.com
