Monogrammed Accessories, Linens & Gifts

UNIQUE AND PERSONAL GIFT IDEAS FOR EVERYONE ON YOUR LIST

EMBROIDERED STRAW BASKET AND PICNIC RUG FROM INITIALLY LONDON

Gifts for Her

New In

New In

Gifts for Men

Gifts for Men

Design Your Own Monogram on Every Product

Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.

We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.

Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.

We bring your designs to life in our London embroidery studio.

Visit Us In our London studio

Watch the video
Watch the video

read Jane's Journal for monogramming insights and trends

Corporate Series: McGinley Golfing

Corporate Series: McGinley Golfing

Paul McGinley, the 2014 Euro Ryder Cup Captain, came to us for gifting ideas for his guests at this year's McGinley Foundation Tour held in Donegal. The brief was to provide his guests with a luxurious 'goodie bag' which could be gifted alongside some of their golfing accessories. We knew we needed something smart, practical, and the...

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Royal Monograms

Royal Monograms

It's been a week of melancholy pageantry here in the UK and we haven't been able to take our eyes off the gorgeous embroidery, beading, medals and jewels in the military and royal uniforms on display. The royal monogram of the late Queen Elizabeth II features prominently on uniforms of the...

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Corporate Series: OLIVIA EMERY

Corporate Series: OLIVIA EMERY

A huge part of our business here at Initially London is working alongside Interior Designers. This can include embroidery for property staging, products for marketing photoshoots and logo monograms for branding. . We have worked with the very talented Interior Designer Olivia Emery before and were delighted when she came...

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see our work in action...