Peter Jones Live!

Now live in Peter Jones, Sloane Square!

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Check out these collections.

New In - Our Newest Monogrammed Finds

If it isn't monogrammed, is it even yours?

You design the monogram, we make it to order.

Boat tote bag with monogram embroidery on a light blue background
Yoga Mats Embroidery Personalisation

1. Shop

Browse our collection of own-brand goods, carefully designed and curated to ensure there is something lovely for everyone on your shopping list.

2. Design

Design a monogram for each purchase from our huge font style and thread colour range. Every font has a personality so our design tool is made for experimentation.

3. Creation

Our skilled team of textile artisans will bring your monogram design to life in our London studio. This is personalisation taken to another level.

Monogramming Transforms Standard to Style Statement

We’ve made the centuries-old tradition of monogramming modern with graphic design and stylish production.

Design Your Own Monogrammed Canvas Tote
Monogrammed Boat Totes

Our Most Popular Collections

Browse our collections of own-brand designs

Fitness Edit - Initially London

The Fitness Edit

Everything But Embroidery

Everything But Embroidery

Beach Towels - Initially London

Beach Towels

£30 and Under

£30 and Under

Products Designed To Work Well Together

Chic and practical sets for elevated gifting

Boat tote bag with monogram embroidery on a light blue background

Products Designed To Work Well Together

Chic and practical sets for elevated gifting

Tiny Boat Bag

Tiny Boat Bag

£45.00
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Weekend Warrior Notebooks

£18.50
Tiny Boat Bag

Tiny Boat Bag

£45.00
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Weekend Warrior Notebooks

£18.50

Why Shop With Initially London?

We're an independent, women-owned business with these values at the heart of everything we do.

Made to Order

Every order is produced with care and passion in our London studio by our talented team of textile designers and embroidery experts.

Developing Talent

We are proud to nurture and support the careers of the people who are part of our business, no matter what their role.

Experience & Knowledge

We've been in business for over 11 years. Our embroidery artisans are experienced professionals and there's very little we haven't monogrammed.

Minimal Footprint

Our studio is 100% renewably-powered, our packaging is minimal and recyclable, and our products are made from natural or recycled materials wherever possible.

Step Inside The Studio

Step inside our showroom and get to know Initially London

Step Inside The Studio

Step inside our showroom and get to know Initially London

"Nothing is ever too much for the team at IL"

– Emma B.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

“Beautiful products, excellent customer service and communication! Always recommend to everyone!"

– Victoria F.

"Quick shipping, very responsive via email. Wonderful, thick quality. Lovely monogram and stitch. Very sturdy and reliable."

– Anya W.

Jane's Journal

Read the blog for a glimpse behind the scenes, lots of monogramming insights and monogramming inspiration from our founder, Jane.

Monogrammed linen napkins

Lunching with Friends

We recently invited some very special friends of our brand to have lunch with us to thank them for their incredible support over the years, and to make a very...

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Architectural monogram for Peter Jones above the entrance to the shop on Symons Street

We're Now at Peter Jones in Sloane Square!

We are delighted to announce that we've launched a monogramming studio inside the iconic Peter Jones shop in Sloane Square. Peter Jones is part of the John Lewis Partnership, one...

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