Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
Second Hand September (with monogramming)
Have you heard about Oxfam's Second Hand September initiative? According to Oxfam, "Second Hand September is a moment for all of us to come together to choose a more planet-friendly way to shop. There was a time when what we wore meant something. It said something about us and our...
Monogramming for Babies
Monogramming for New BabiesWelcoming a new baby into the world is a special time and often one that you want to commemorate with a special gift. One trend that has stood the test of time and continues to grow in popularity is monogramming. From embroidered blankets to personalised baby clothes,...
Denim Momentum
Denim: The Fabric of Autumn 2024 As the crisp air of autumn rolls in and summer fades into a memory, fashion enthusiasts everywhere are turning to their wardrobes for pieces that marry comfort with style. Enter denim—the quintessential fabric for Autumn 2024. Whether it’s in the form of classic blue...
Trade Series
Natalie Hewitt Events: Bespoke Floral Napkins
It was an utter joy to work with Natalie Hewitt Events to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend. So...
de Gournay Dinner Party
We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket. Being such huge fans of table decor of all kinds, not just monogrammed napkins, we were super excited to see the final...
David Hicks Floral Napkins
Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics. This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...
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