Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
The September Edit - Autumn Textiles and Colours
September is a bit like January... it's a month to regroup, reorganise and restart. We love the way September feels a little bit summery while the shortening days remind us that autumn is underway. It's betwixt and between.So we've designed our September Edit to highlight classic accessories, linens & gifts that...
Second Hand September - Baby Gifts
We’ve loved showing you a few ideas for monogramming your September second-hand finds. We are lucky in Parsons Green to have Fara Kids Charity Shop nearby, which has really great second hand children’c clothes in great condition. Charity shops are the perfect way to support second hand September, and beyond...
Secondhand September - Linens
We always look forward to Second Hand September every year. We're fans of the local charity and vintage shops near our studio all year round, but the extra attention paid to reusing and recycling throughout this month always provides fresh inspiration. Shopping second-hand is the highest expression of sustainable fashion...
Trade Series
de Gournay Dinner Party
We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket. Being such huge fans of table decor of all kinds, not just monogrammed napkins, we were super excited to see the final...
David Hicks Floral Napkins
Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics. This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...
Katharine Pooley Launch Lunch
It was a pleasure to embroider napkins for this gorgeous lunch - organised to celebrate the launch of a new collection by Katharine Pooley with Fromental Design. We took the beautiful butterfly form from the hand painted silk wallpapers and translated it into embroidery designs. We played with different font styles,...
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