Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Visit Us In our London studio
read Jane's Journal for monogramming insights and trends
Valentines Bespoke Embroidery Service
For the week in the run up to Valentines Day we are offering the chance to get your own items personalised for a discounted price of £14.00 between Monday the 6th to Friday the 10th Feb. Jazz up something old, or add a personal touch to something new. We've had...
Women's Work: The story of our palm leaf baskets
We recently travelled to Marrakech to visit the artisans and craftspeople who make our palm leaf baskets including the Covent Gardens, Kingston, Amalfi and Ibiza baskets and clutches. Every time we visit we learn a thing or two about the humble but mighty, all natural, handmade baskets that are as useful today as in...
Majorelle Blue: the blue of the Moroccan sky
You may have seen on socials that we were on a buying trip in Marrakesh last week. Our visit was primarily to meet with the craftspeople who make our baskets, leathergoods and tassels, and to meet new ones who make embroidered textiles. But of course, being creatives and adoring colour, we had to visit...
see our work in action...
