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Visit us in our Fulham studio and showroom

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Check out these collections.

New In - Our Newest Monogrammed Finds

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Monogramming That's More Than Just Initials

personalised tray with etched initials

Designed By You, Made By Us

1. Shop

Find the perfect gift from our collection, selecting the item to design your monogram for. From baskets to linens and baby gifts.

2. Design

Design your monogram from our huge font style library and thread colour options. Watch it come to life on our preview tool!

3. Creation

Our skilled creative team will bring your vision to life in our London embroidery studio. Creating a special gift to be treasured.

From Practical To Personal: Make It Last With Monogramming

We’ve taken a centuries-old tradition and made it modern, relevant, and personal

Shop Our Collections

The Cocktail Edit

The Cocktail Edit

Monogrammed linen tissue box cover

The Dressing Table Edit

Fitness Edit - Initially London

Monogrammed fitness gear

Products Designed To Work Well Together

Make a gifting collection with chic and practical product sets

Products Designed To Work Well Together

Make a gifting collection with chic and practical product sets

Salcombe Wash Bag

Salcombe Wash Bag

£40.00
Borough Market Shoulder Basket monogrammed by Initially London -

Borough Market Shoulder Basket

£75.00
Faro Beach Towel

Faro Beach Towel

£45.00
Salcombe Wash Bag

Salcombe Wash Bag

£40.00
Borough Market Shoulder Basket monogrammed by Initially London -

Borough Market Shoulder Basket

£75.00
Faro Beach Towel

Faro Beach Towel

£45.00

Why Shop With Initially London?

Made to Order

Every order is made with care and passion in our London studio by our talented team.

Developing Talent

We are proud to nurture and support the careers of the creative people who are part of our story.

Ten Years' Experience

We've been in business for over 10 years - there's very little we haven't monogrammed!

Minimal Footprint

Our studio is renewably powered, we use minimal, recyclable packaging and source products thoughtfully.

Step Inside The Studio

Step inside our showroom and get to know Initially London

Step Inside The Studio

Step inside our showroom and get to know Initially London

"Nothing is ever too much for the team at IL"

– Emma B.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

“Beautiful products, excellent customer service and communication! Always recommend to everyone!"

– Victoria F.

"Quick shipping, very responsive via email. Wonderful, thick quality. Lovely monogram and stitch. Very sturdy and reliable."

– Anya W.

Jane's Journal

A peek behind the brand with monogramming insights and inspiration from our founder, Jane.

Monogramming article on Bloomberg.com

Monogramming in the Financial Pages

Delighted to see this article about monogramming on Bloomberg.com. It's a fresh perspective that confirms monogramming has always been and will always be relevant. We couldn't agree more!   Read...

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Tray Chic

Tray Chic

Have you seen our gorgeous personalised perspex trays? They are a bit of a sleeper product because clear acrylic is so hard to photograph. But we're obsessed with some of...

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