Monogrammed Accessories, Linens & Gifts

UNIQUE AND PERSONAL GIFT IDEAS FOR EVERYONE ON YOUR LIST

Fitness Edit - Initially London

Fitness Edit

Valentine's Day - Initially London

Valentines Day

New In - Initially London

New In

Design Your Own Monogram on Every Product

Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.

We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.

Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.

We bring your designs to life in our London embroidery studio.

Monogram design app on Initially London's website

Visit Us In our London studio

Watch the video Our Monogramming Studio in Parsons Green
Watch the video

read Jane's Journal for monogramming insights and trends

Women's Work: The story of our palm leaf baskets

Women's Work:  The story of our palm leaf baskets

We recently travelled to Marrakech to visit the artisans and craftspeople who make our palm leaf baskets including the Covent Gardens, Kingston, Amalfi and Ibiza baskets and clutches. Every time we visit we learn a thing or two about the humble but mighty, all natural, handmade baskets that are as useful today as in...

Read more

Majorelle Blue: the blue of the Moroccan sky

Majorelle Blue: the blue of the Moroccan sky

You may have seen on socials that we were on a buying trip in Marrakesh last week. Our visit was primarily to meet with the craftspeople who make our baskets, leathergoods and tassels, and to meet new ones who make embroidered textiles.  But of course, being creatives and adoring colour, we had to visit...

Read more

Monogramming: a sustainable style trend for 2023.

Monogramming: a sustainable style trend for 2023.

Read Jane's recent interview in partnership with Social Pantry. Monogramming: a sustainable style trend for 2023. Personalisation was one of the biggest trends of 2022, but monogramming takes this up a level. Social Pantry speaks to London-based specialist monogramming business Initially London about all this sentimental and sustainable style trend. Tell...

Read more

see our work in action...