Monogrammed Accessories, Linens & Gifts

UNIQUE AND PERSONALISED GIFT IDEAS FOR EVERY OCCASION

Duffles & Travel Bags - Initially London
Mother's Day - Initially London
Home Accessories - Initially London

Design Your Own Monogram on Every Product

Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.

We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.

Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.

We bring your designs to life in our London embroidery studio.

Monogram design app on Initially London's website

Click on the photo to see our London studio in action

Watch the video Our Monogramming Studio in Parsons Green
Watch the video

read Jane's Journal for monogramming insights and trends

Monogrammed Gifts for Furry Friends

Monogrammed Gifts for Furry Friends

Do you read Country Life Magazine?  We do, it's one of our favourite lifestyle magazines because it's so quintessentially, uniquely British.  While looking through this week's issues we came across a news snippet announcing that 61% of UK dog owners would have given their pet a Valentine's Day gift.  ...

Read more

Discover Our Valentine's Day Collection

Discover Our Valentine's Day Collection

Love takes center stage in February and we're delighted to present our collection of thoughtfully curated monogrammed gifts, perfect for expressing your affection to someone special or treating yourself to a little something lovely.          

Read more

New Launches We'd Like to Show You

New Launches We'd Like to Show You

We always feel like February is a month for slowly re-emerging from January deprivations. Daylight lasts longer and spring bulbs are poking up shoots of future colour... all good signs that Spring isn't far away now.  While it may still be a little too cold and damp to be outside...

Read more

Trade Series

Natalie Hewitt Events: Bespoke Floral Napkins

Natalie Hewitt Events:  Bespoke Floral Napkins

It was an utter joy to work with Natalie Hewitt Events  to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend.  So...

Read more

de Gournay Dinner Party

de Gournay Dinner Party

We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket.  Being such huge fans of table decor of all kinds, not just monogrammed napkins,  we were super excited to see the final...

Read more

David Hicks Floral Napkins

David Hicks Floral Napkins

Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics.  This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...

Read more

Look for us in