Monogrammed Accessories, Linens & Gifts

UNIQUE AND PERSONALISED GIFT IDEAS FOR EVERY OCCASION

Bath Linens - Initially London
Picnic Gifts - Initially London
Home Accessories - Initially London

Design Your Own Monogram on Every Product

Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.

We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.

Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.

We bring your designs to life in our London embroidery studio.

Monogram design app on Initially London's website

Click on the photo to see our London studio in action

Watch the video Our Monogramming Studio in Parsons Green
Watch the video

read Jane's Journal for monogramming insights and trends

THE Fathers Day Gift Guide

THE Fathers Day Gift Guide

With Father’s Day just around the corner (this Sunday if you’ve forgotten!!), and Dads being notoriously difficult to shop for, it’s not too late to find them something they’ll love. Instead of doing the last-minute run to the card shop (it’s ok we’ve all been there) or buying another item...

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Wedding Season

Wedding Season

With wedding season coming up and after participating in the Wedding Showcase at The Ned in January, we've been obsessed with the many different ways monogramming can be used to add timeless bespoke touches to an elegant celebration. When planning a wedding, every couple seeks to infuse their unique style...

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May Monogramming

May Monogramming

Everything is more meaningful with a monogram! May, with its two bank holidays, is the start of the busy social season... weddings, graduations, classic British events and weekends with friends all mean that its peak gift giving season too. The most appreciated gifts are the ones that are thoughtful, useful,...

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Trade Series

Natalie Hewitt Events: Bespoke Floral Napkins

Natalie Hewitt Events:  Bespoke Floral Napkins

It was an utter joy to work with Natalie Hewitt Events  to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend.  So...

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de Gournay Dinner Party

de Gournay Dinner Party

We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket.  Being such huge fans of table decor of all kinds, not just monogrammed napkins,  we were super excited to see the final...

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David Hicks Floral Napkins

David Hicks Floral Napkins

Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics.  This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...

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