Visit us!

Visit our Studio or Showroom

If it isn't monogrammed, is it even yours?

You design the monogram, we make it to order.

Practical, Personal Gifts.

Make the everyday feel a little more special.

St James Wash Bag monogrammed by Initially London -

Our bestseller, year after year.

Design a wash bag for everyone on your list.

1. Shop

Browse our collection of own-brand goods, carefully designed and curated to ensure there is something lovely for everyone on your shopping list.

2. Design

Design a monogram for each purchase from our huge font style and thread colour range. Every font has a personality so our design tool is made for experimentation.

3. Creation

Our skilled team of textile artisans will bring your monogram design to life in our London studio. This is personalisation taken to another level.

Christmas Gifts

Christmas Gifts

Stylish Tablesetting

Stylish Tablesetting

£35 and Under

£35 and Under

Monogrammed gifts for new babies, baby christening and birthdays

Baby Gifts

Monogrammed Bestsellers

Monogrammed Bestsellers

Embroidered Baskets

Embroidered Baskets

Create your own personal statement

We’ve made the centuries-old tradition of monogramming modern with graphic design and stylish production. Choose from over 50 font styles and thread colours, to make each design uniquely theirs, or yours!

Why Shop With Initially London?

We're an independent, women-owned business with these values at the heart of everything we do. 

Made to Order

Every order is produced with care and passion in our London studio by our talented team of textile designers and embroidery experts.

Developing Talent

We are proud to nurture and support the careers of the people who are part of our business, no matter what their role.

Experience & Knowledge

We've been in business for over 11 years. Our embroidery artisans are experienced professionals and there's very little we haven't monogrammed.

Minimal Footprint

Our studio is 100% renewably-powered, our packaging is minimal and recyclable, and our products are made from natural or recycled materials wherever possible.

Products Designed To Work Well Together

Chic and practical sets for personal gifting

Products Designed To Work Well Together

Chic and practical sets for personal gifting

Westbourne Wash Bag

Westbourne Wash Bag

from £40.00

Monogrammed Hair Brush

Monogrammed Hair Brush

£40.00
fb-feed

Personalised Pocket Comb

£10.00
Westbourne Wash Bag

Westbourne Wash Bag

from £40.00

Monogrammed Hair Brush

Monogrammed Hair Brush

£40.00
fb-feed

Personalised Pocket Comb

£10.00

Step Inside The Studio

Step inside our showroom and get to know Initially London

Step Inside The Studio

Step inside our showroom and get to know Initially London

"I’m already a returning customer, which probably says it all. The quality is consistently excellent, the craftsmanship is beautiful, and every purchase feels special."

– Jason Z

"The amazing staff were very quick to embroider two of my bags. I highly recommend getting any items embroidered at the Peter Jones Studio."

– Nasser A

"Nothing is ever too much for the team at IL"

– Emma B.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

"Quick shipping, very responsive via email. Wonderful, thick quality. Lovely monogram and stitch. Very sturdy and reliable."

– Anya W.

Jane's Journal

Read the blog for a glimpse behind the scenes, lots of monogramming insights and monogramming inspiration from our founder, Jane.

BTS at our Holiday Photo Shoot

BTS at our Holiday Photo Shoot

The weather may still be delightful, but the pace at which the holiday season is approaching is frightful. So we spent a warm, sunny September day with our long-time professional...

Read more
The Monogrammed Home: An Autumn Home Edit

The Monogrammed Home: An Autumn Home Edit

Refresh your home for autumn with personalised trays, linen towels, velvet cushions and thoughtful monogrammed details for entertaining.

Read more