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Check out these collections.

From Practical To Personal: Make It Last With Monogramming

We’ve taken a centuries-old tradition and made it modern, relevant, and personal

Products Designed To Work Well Together

Make a gifting collection with chic and practical product sets

Products Designed To Work Well Together

Make a gifting collection with chic and practical product sets

Step Inside The Studio

Step inside our showroom and get to know Initially London

Step Inside The Studio

Step inside our showroom and get to know Initially London

"Nothing is ever too much for the team at IL"

– Emma B.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

“Beautiful products, excellent customer service and communication! Always recommend to everyone!"

– Victoria F.

"Quick shipping, very responsive via email. Wonderful, thick quality. Lovely monogram and stitch. Very sturdy and reliable."

– Anya W.

Jane's Journal

A peek behind the brand with monogramming insights and inspiration from our founder, Jane.

Monogramming article on Bloomberg.com

Monogramming in the Financial Pages

Delighted to see this article about monogramming on Bloomberg.com. It's a fresh perspective that confirms monogramming has always been and will always be relevant. We couldn't agree more!   Read...

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Tray Chic

Tray Chic

Have you seen our gorgeous personalised perspex trays? They are a bit of a sleeper product because clear acrylic is so hard to photograph. But we're obsessed with some of...

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