Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
Monogram Style Guide for Students
Fonts convey so much personality and finding just the right one from our wide selection of fonts styles can be overwhelming. So here's a little cheat sheet with the most popular font styles by age, to make the monogramming for your student's back-to-school gear just right. As always, if you need...
The Timeless Monogrammed Boat Tote
In a world where fashion trends come and go, few items manage to retain their charm and utility through the decades. One such iconic accessory is the monogrammed canvas boat tote. Known for its durability, practicality, and classic appeal, this versatile bag has become a staple in the wardrobes of...
Jane's Monogrammed Home in September's Good Housekeeping
How exciting to see Jane's home profiled in the September 2024 issue of Good Housekeeping UK. The journalist, James Cunningham, turns out to be a big fan of a good monogram so we were thrilled to see some glimpses of the monogrammed linens that are draped all over the house....
Trade Series
Natalie Hewitt Events: Bespoke Floral Napkins
It was an utter joy to work with Natalie Hewitt Events to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend. So...
de Gournay Dinner Party
We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket. Being such huge fans of table decor of all kinds, not just monogrammed napkins, we were super excited to see the final...
David Hicks Floral Napkins
Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics. This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...
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