Monogrammed Accessories, Linens & Gifts

UNIQUE AND PERSONAL GIFT IDEAS FOR EVERYONE ON YOUR LIST

EMBROIDERED STRAW BASKET AND PICNIC RUG FROM INITIALLY LONDON

Gifts for Her

New In

New In

Gifts for Men

Gifts for Men

Design Your Own Monogram on Every Product

Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.

We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.

Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.

We bring your designs to life in our London embroidery studio.

Visit Us In our London studio

Watch the video
Watch the video

read Jane's Journal for monogramming insights and trends

Fonts for Fathers

Fonts for Fathers

Father's Day is coming up on Sunday 20 June and we're gearing up for lots of monogrammed gifts for men. Choosing a monogram font can be tricky, and even more so for men who may not be as open to the flourishes that many of our font styles offer.  ...

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Are You Ready for The Big Jubilee Lunch?

Are You Ready for The Big Jubilee Lunch?

We were delighted to see our Special Edition Jubilee Napkins were pictured in the Telegraph's Jubilee Lifestyle edition on Saturday 7 May.   The table was styled by Alice and Jemima Herbert of Lay London as part of a showcase of ideas for 'How to throw a Platinum Jubilee Party fit for a Queen'.  Here...

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Our New Summer Basket Collection

Our New Summer Basket Collection

  It's officially straw basket season... Can you have too many baskets?  We don't think so.   We love the handmade craftsmanship behind a great basket. Not to mention the sustainability credentials of the all-natural, pesticide-free, low-water usage nature of jute and palm leaves.  Did you know that jute bags...

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see our work in action...