Monogrammed Accessories, Linens & Gifts
Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Visit Us In our London studio

read Jane's Journal for monogramming insights and trends
Back to School Monogramming Event

Get excited about going back to School, College or University with something personalised. Our West London studio is always open, however we are holding a 'Back to School' specific event on the 17th August, where we will showcase our fabulous website offering as well as offering a BYO monogramming service. Discounts...