Please read the terms and conditions carefully before using this website.

Initially London Limited (“Initially London”) has registered trading offices at 31 Moore Street, London SW3 2QW. Initially London Ltd. is registered in England with the company number 9254941.  Our workshop and showroom is located at 21 Heathmans Road, Studio G (top floor), Parsons Green, London SW6 4TJ.

All users of Initially London’s website agree that its use is subject to the following terms and conditions; if you do not agree to these terms and conditions, please do not use or order from our website.

Warranty Disclaimer

This website and the products on it are provided “as is” and without warranties of any kind.

Initially London does not represent or warrant that the functions contained in our website will be uninterrupted or error-free, that the defects will be corrected, or that this website or the server that makes it available are free of viruses or other harmful components.

Initially London does not make any warrantees or representations regarding the use of the material on our website in terms of correctness, accuracy, adequacy, usefulness, timeliness, reliability or any other facet of use.

Typographical Errors & Inaccuracies

If a product on Initially London’s website is inadvertently listed at an incorrect price, Initially London reserves the right to refuse or cancel any orders placed at the incorrect price. If your credit card has already been charged for the purchase at the correct price, Initially London will issue a credit to your credit card for that amount.

From time to time there may be other information on our website relating to product descriptions and availability that contains errors, inaccuracies or omissions. Initially London reserves the right to correct any inaccuracies and to change or update information at any time without prior notice, including after you have submitted your order.

Limitation of Liability

Initially London will not be liable for any damages that result from the use of materials on our website or the performance of our products, even in Initially London has been advised of the possibility of such damages.

Revision, Termination and Assignment

These terms and conditions, in whole or in part, may be changed or terminated at any time, without notice, by Initially London. Any changes will go in to effect on the date posted on our website and will apply to all current and past users of our website.

Initially London may assign its rights and duties under these Terms and Conditions to any party at any time without notice.

Use of Site

The images used on the Initially London website are the property of Initially London or are licensed for Initially London to use. Any unlawful use of our images is prohibited and any misuse will be reported.

Harassment in any manner or form on the site, including via email, chat or by use of obscene or abusive language, is strictly forbidden.

Impersonation of others, including an Initially London employee or representative, as well as other members or visitors on the site is prohibited.

You may not upload to, distribute or otherwise publish on our website anything which is libellous, defamatory, obscene, threatening, invasive of privacy or publicity rights, abusive, illegal or otherwise objectionable to Initially London.

You may not upload commercial content onto Initially London’s website, or use the website to solicit others to join any other commercial online service or other organisation.

Initially London cannot review all communications and materials posted to, or created by, users accessing our website. Initially London is not responsible for the content of these third-party communications and materials. Initially London allows you to view and distribute user-generated content on our website, acting as a passive conduit for such distribution and not undertaking any obligation or liability relating to any content or activities on the site. Initially London reserves the right, in its sole discretion, to remove material that it deems to be defamatory, abusive or obscene; fraudulent or misleading; in violation of any copyright, trademark or intellectual property laws; offensive or otherwise unacceptable.


You agree to indemnify, defend and hold harmless Initially London, its officers and directors, its employees, agents and suppliers, from and against all losses, expenses, damages and costs, including reasonable attorneys’ fees, resulting from the violation of these Terms and Conditions or any activity related to your account by you or any other person accessing our website using your login account.

Third-Party Links

Initially London may offer links to other websites operated by third parties as a value-added service to our clients. However, Initially London has no control over these linked websites, all of which have separate privacy and data collection policies, terms and conditions. These links are for your convenience only and therefore you access them at your own risk. Initially London strives to protect the integrity of its website and the links that have been placed on it, so we would very much like any feedback from you on our own website as well as any websites we provide links to (successfully or not).