Step Inside The Studio
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Step Inside The Studio
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What We Do
There is personalisation, then there's monogramming, and then there's Initially London's style of monogramming. We use graphic design to offer a huge range of font style choice. Create your own monogram design in our very fun monogram design app, choosing from over 50 curated font styles and monogram shapes and dozens of thread colour choices. If you don't see what you want on our website, we've got hundreds of more choices in the studio.
How It Started
I'm Jane, the founder of IL and a lifelong monogramming addict. I wore monogrammed cardigans and carried monogrammed Bermuda bags as a teenager in America, then furnished almost every room in my home in monogrammed linens, pillows, bags and more. When I moved to London from New York, I couldn't believe there wasn't a monogramming shop in London where I could browse the latest font styles and buy monogrammed gifts. So I started Initially London, inspired not just by my American obsession but also by the historic tradition of monogramming in England and throughout Europe. Not a day goes by when I don't spy a great monogram on the streets of London. How exciting to marry American-style monogramming with the traditional roots of the craft here in the UK.
How It's Going
Originally starting in Jane's spare room, we are now based in a busy studio in West London. We make each order as it arrives, completely bespoke. Our business combines graphic design technology with craftsmanship, and we are known for our attention to detail and friendly customer service, always happy to go above and beyond to make sure the client is delighted. Initially London has been featured in Tatler, Vanity Fair, Good Housekeeping, Forbes, Country Life, Country & Town House, The Sunday Times, The Daily Mail, The Telegraph, The Evening Standard, Sheerluxe, Colllagerie and more.
Meet The Team
You may have met one of our friendly team members in person or over the phone. We have Natalia and Katie on the studio team, then Poppy, Eve, Ceri, Matilda and Paula on the embroidery team. We're proud to say that we are a fair-pay business, with all our employees paid at or above the London living wage. We're also a member of the Buy Women Built community, celebrating women-owned and run businesses in the UK.
Parsons Green Studio
Ou Studio/Showroom is open from 9:30am - 5pm Monday to Friday. Please do pop in to browse our collections in person or speak with the team about a project. You can also pick up orders from the studio if this is convenient to you.