Initially London is the UK's only full-service monogramming company specialising in classic accessories, gorgeous home linens and gifts for all occasions that wear our fabulous embroidered and laser-etched monograms.

We use graphic design to offer a huge range of font style choice.  Create your own monogram design in our very fun monogram design app, choosing from over 50 curated font styles and monogram shapes and dozens of thread colour choices.  

Our extensive product line means you can find gifts for every occasion for everybody on your list.  All your gifting needs are sorted in one place, and each one is made to order so it is sure to be unique and personal.  

These are monograms that are far more than just initials, they are a form of self-expression which lift a classic, simple accessory to a one-of-a-kind style statement.

Initially London was established by ex-banker and monogramming enthusiast Jane Wiest, who moved to London from New York and was keen to bring the American personalisation culture to the UK. The business is now based in a busy studio in West London with a team of skilled creatives who design, etch and embroider, making each order as it arrives, completely bespoke.

Initially London's monograms have been featured in Tatler, Vanity Fair, Forbes, Country Life, Country & Town House, The Sunday Times, The Daily Mail, The Telegraph, The Evening Standard and more. 


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