Hello and welcome to Initially London! We're the UK's only full-service monogramming company specialising in classic accessories, gorgeous home linens and gifts for all occasions that wear our fabulous embroidered and laser-etched monograms.

What We Do

There is personalisation, then there's monogramming, and then there's Initially London's style of monogramming. We use graphic design to offer a huge range of font style choice.  Create your own monogram design in our very fun monogram design app, choosing from over 50 curated font styles and monogram shapes and dozens of thread colour choices. 

Our extensive product line means you can find gifts for every occasion for everybody on your list.  All your gifting needs are sorted in one place, and each one is made to order so it is sure to be unique and personal. That's what sets us apart.

Initially London's monogram are far more than just initials, they are a form of self-expression which lift a classic, simple accessory to a one-of-a-kind style statement.

Who We Are

I'm Jane, the founder of IL and a lifelong monogramming addict. I wore monogrammed cardigans and carried monogrammed Bermuda bags as a teenager in America, then furnished almost every room in my home in monogrammed linens, pillows, bags and more.  When I moved to London from New York, I couldn't believe there wasn't a monogramming shop in London where I could browse the latest font styles and buy monogrammed gifts.  

So I started Initially London, inspired not just by my American obsession but also by the historic tradition of monogramming in England and throughout Europe.  Not a day goes by when I don't spy a great monogram on the streets of London. How exciting to marry American-style monogramming with the traditional roots of the craft here in the UK.  

Initially London, originally started in my basement, is now based in a busy studio in West London with a team of skilled creatives who design, etch and embroider, making each order as it arrives, completely bespoke.

It's fun and fascinating to work in a business that combines graphic design technology with craftsmanship. My gorgeous team is known for their craftsmanship, attention to detail and incredibly friendly customer service, always happy to go above and beyond to make sure the client is delighted. I'm proud to say that we are a fair-pay business, with all our employees paid above the voluntary London living wage. 

Initially London's monograms have been featured in Tatler, Vanity Fair, Forbes, Country Life, Country & Town House, The Sunday Times, The Daily Mail, The Telegraph, The Evening Standard and more. 

To see us in action, check out Our Monogramming Story video here:


Thank you so much for visiting our website.  Happy monogramming!


x Jane Wiest

Meet our studio team - Natalia, Jane, Florence and Holly. We hope you have met us at fairs, over the phone, emails or Instagram! Our team works on the business, managing projects, digital marketing, photographing and sending out all our lovely orders.

Meet our embroidery team - Rosie, Prisca, Clarissa and Poppy. This wonderful team machine embroider all your fabulous monogrammed products. Everything is made to order in our West London Studio with care and precision.

Pop in to meet us if you are in the West London area!

London Living Wage Employer


We are proud to be an accredited London Living Wage employer. 

London Living Wage Employer