Initially London is a personalisation company specialising in accessories, linens and gifts. Using graphic design technology to create gorgeous embroidery and laster-etched monograms. 

The company was established by ex-banker and monogramming enthusiast Jane Wiest, who moved over from New York, and was keen to bring the American personalisation culture to the UK. Now based in a Studio in Parsons Green with a team of skilled creatives who design, etch and embroider, creating truly unique gifts.

Initially London was described by Forbes as 'one of the United Kingdom’s premiere personalisation [sic] companies, with a variety of monogram options and designs.' Offering over 50 font styles and thread colours, the exclusive website preview tool allows you to design on any item with your own unique font and colour combination. These are monograms that are far more than just initials, they are a form of self-expression which can be applied to just about anything!

 "Monograms that are more than just initials"