London Custom Embroidery Service

Initially London offers two solutions for our embroidery service - either visit our drop-in Peter Jones Studio, where we specialise in same day personalised embroidery on items you bring in to us. Or if you are looking for logo or trade embroidery, your item will need to come to our Fulham Showroom. Here we can digitise your design and have it ready for posting or collection within 10 days.

We work with a wide variety of textiles, including towels, shirts, bags, and accessories, making it easy to personalise the items you love. Explore our monogram design options, see examples of our work, and discover how simple it is to add a personalised touch to your favourite items.

Which location should you visit?

Peter Jones Drop-In Studio

Need initials or a name embroidered today or this week?

Walk-in / drop-in embroidery

Quick personalisation

Convenient location in central London

One-off items

No appointment required during opening hours

Drop In Studio

Fulham Showroom

Planning a larger, more bespoke or logo project?

Larger & more complex projects

Browsing our product collection

Bespoke sourcing

Silk and complex fabric embroidery

Corporate projects

Fulham Showroom

Why Choose Initially London

✔️ Local Expertise

All orders embroidered in-house, by our skilled team using high-quality, professional machines.

✔️ Design choice

Choose from a wide range of fonts, motifs, thread colours and placements.

✔️ Quick turnaround

Same day monogramming service offered at our Peter Jones studio. Logo's take up to 10 days.

✔️ Clear pricing

Our prices are based on the size and complexity of the design. Quantity discounts are available for batch orders.

Bespoke Embroidery Enquiry

Please fill in the below form with as much information as possible and include an image of the company logo, or the item you wish to have embroidered, if relevant. We will get back to you shortly.

Thank you for submitting your form!

We’ve received your project details and will get back to you as soon as possible. If you need one-off item same-day monogramming (no logos), visit our drop-in studio at Peter Jones, Chelsea.

Email *

First Name *

Last Name *

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Project Details (item, embroidery, placement and size) *

Number of Products for Embroidery *

Event Date / Deadline *

How did you hear about us? *

Upload a photo of your logo/item to be embroidered

Drag and drop files here or click to browse

Motif embroidery

Event personalisation

Stag and hen-do merch

Monogramming Pricing

Need help figuring out which category your item falls into? Just get in touch.

⚠️ Important Info

We take the utmost care when handling your belongings. However, due to the nature of machine embroidery and the variability of fabrics, there is a small risk of damage. By using this service, you acknowledge this risk. We’ll always advise you before proceeding with any particularly delicate items.