To celebrate the new SS launch, we partnered with Dusk to deliver a luxury live monogramming experience designed to elevate their in-store engagement.
Guests were invited to personalise premium silk pillowcases, choosing their own thread colour and adding custom initials in Dusk’s bespoke font.
The activation brought the SS collection to life through interactive retail, encouraging customers to connect with the brand in a memorable way. Initially London's live monogramming supported Dusk’s focus on thoughtful gifting, and luxury craftsmanship, while giving customers something truly unique to take home.
Would you like our event package? Email Bespoke@initiallylondon.com to enquire.
