To celebrate the A/W launch, we partnered with ASOS to deliver a live embroidery experience designed to engage influencers and PR guests, and encourage promotion of the collection online.
Guests were invited to personalise on-trend triangle scarves, selecting their preferred scarf style and thread colour to create a completely bespoke piece. Each design was embroidered live, with guest watching their item come to life.
This hands-on brand activation created a fun in-person experience, encouraging guests to capture and share the process on socials. The visual nature of live embroidery creates highly engaging content, helping the activation gain traction across social platforms and extend reach beyond the event.
Team Initially London loved creating the online buzz through promoting our craftsmanship.
