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We're Now at Peter Jones in Sloane Square!

We are delighted to announce that we've launched a monogramming studio inside the iconic Peter Jones shop in Sloane Square. Peter Jones is part of the John Lewis Partnership, one of the biggest retailers in the UK, and we are incredibly excited about joining forces with them to offer monogramming and embroidery services to their shoppers.

And it's not just Peter Jones purchases... we are delighted to monogram goods purchased at any of your favourite shops, as well as vintage finds and things from home.

We hope you'll find this new Sloane Square location convenient for bringing us your monogramming projects.  We'll be there for at least the next year, so plenty of time to stop in to see us! 

Announcement from the John Lewis Partnership about the collaboration between Peter Jones and Initially London

Why have we partnered with John Lewis? For a number of reasons, actually. 

First, the John Lewis chain of stores, including Peter Jones at Sloane Square, has played an important role in outfitting people and homes since the 1800s. Monogramming has that same Victorian pedigree. It was during the Victorian era that the centuries-old tradition of monogramming had it's heyday. We're on a mission to make monogramming an integral feature in British lifestyle again. And Peter Jones is the perfect place to make that happen.

Second, our values are aligned. In the early 1900s JLP was a pioneer of innovative concepts like employee ownership, well-being and life/work balance and they continue to be so today. We love all these values and look to JLP for inspiration as we build our own business.

Third, Peter Jones is in Sloane Square in Chelsea. which is the neighbourhood where we started our business nearly 12 years ago. Chelsea has been a mecca for art, innovation and fashion for hundreds of years. So many of our favourite shops, full of monogrammable goods, are there including The White Company, The Conran Shop, Zara Home, Trotters Childrenswear, Ralph Lauren, Brora... list goes on and on. We are delighted to monogram anything you purchase from any shop, and can't wait to see what you bring us.

Fnally, we admire John Lewis's commitment to sustainability and British craftsmanship in its product line, while at the same time offering incredible value for money. Their 2 year guarantee on virtually every product is the gold standard. Their products are exactly the kind that are meant to be monogrammed.

We hope we'll see you in Peter Jones soon! Our studio in Parsons Green remains busy and buzzy should you want to pop in and see us there too.

 

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