Initially London is committed to protecting the privacy of information you share with us on our website.  Towards this objective, we will:

  • Provide you with notice of your ability to opt-out of information sale, rental or exchange with other marketers;
  • Honour your request not to share your details with other marketers; and,
  • Honour your request not to receive email or other solicitations from Initially London.

Information We Collect

We need your name, address, email address, and credit/debit card number, expiration date, security code and billing address to process your order, and to forward your order confirmation to you. We also request a telephone number in case we need to contact you with any questions about your order. We pass this information on to Royal Mail or other couriers in case they need to contact you.

Your information may be made available to our website hosting partners, credit card processing companies and other service providers who assist us in operating our website or servicing you, so long as those parties agree to keep any information we provide confident. We may also release your information when we believe it is appropriate to comply with the law, enforce our website terms and conditions, or protect our rights, property or safety.

Non-personal information such as click stream information, browser type, time and date may be provided to other parties such as Google Analytics and MailChimp for marketing, advertising or analysing preferences, trends and sales statistics.

Security and Safety

We use secure server software to protect the information you provide us whenever you log in to your account. This software encrypts your information before it is forwarded to us as required under United Kingdom data protection legislation.

We safeguard your privacy by limiting access to customer account information to only those who need access to perform their job. They are required to keep the information confidential. We use only full login and password controls on our registration and sales order systems to further safeguard your customer account information. You can review your account information at any time after logging in to our website.  If you wish to delete your account and all its information, please email us with this request at

All credit card information is transmitted via Secure Socket Layer (SSL) technology and is then encrypted into Initially London’s database. 

Changes to our privacy policy will be posted on this page and will apply only to information collected AFTER the date of the change.