We have been working with the amazing Jessica Lambert, founder of HIFE, for a couple of years now. Jess first came to us for her branded yoga mats as an independent yoga and pilates instructor running The JL Collective.  After hosting over 20 wellness retreats, she founded HIFE Retreats to specialise in luxurious health and wellness retreats. It has been amazing to see her journey so far.
.HIFE Retreats are luxury wellness experiences, held globally in spectacular locations, and they look incredible!
With projects like this we love getting into specialised product sourcing, in this case with fitness in mind. We have since created a whole line for Jess; water bottles, wash bags, luggage tags and of course more yoga mats. We worked hard to match the HIFE brand colour and ordered in special threads and products in the colour themes, to keep the branding concise and recognisable. It's great to see the products all come together and we are enjoying constantly thinking up new ideas Jess can offer her customers. 
Take a look at Jess's brand here: www.hiferetreats.com and on social at  @hiferetreats
Do let us know if you would like to work with us in a similar way by emailing bespoke@initiallylondon.com.

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