Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
We've Gone Underground!
Do you travel on the Underground when you're in London? If so, keep your eyes out for Initially London's adverts in selected London Underground stations. We've chosen the stations which are in the popular postcodes amongst our client base. A little collection of our favourite monogrammed gift ideas is pictured in the ads with...
Draw your own Maine Boat Tote
Did you know you can ‘Upload your Own’ artwork on many of our products. Our Maine Boat Totes are one of the most popular things for artwork because they are a perfect blank canvas for your drawing. 🎨 All you need is a photo of something fun you have illustrated. It...
Personalised Linens
When it comes to creating a home that feels uniquely yours, small details can make a big impact. One often overlooked element? Personalised linens. Customising your pillowcases, towels, napkins or robes can elevate your living space with a touch of personality. Personalised linens are a beautiful investment in both comfort...
Trade Series
Natalie Hewitt Events: Bespoke Floral Napkins
It was an utter joy to work with Natalie Hewitt Events to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend. So...
de Gournay Dinner Party
We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket. Being such huge fans of table decor of all kinds, not just monogrammed napkins, we were super excited to see the final...
David Hicks Floral Napkins
Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics. This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...
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Thank you for visiting us
We are no longer able to take any embroidery orders for delivery in time for Christmas.
However, our Everything But Embroidery gift edit is here to help! Featuring beautifully etched and embossed items, these thoughtful gifts can still be ready in time for the holidays.
