Design Your Own Monogram on Every Product
Embroidered monograms are a centuries-old tradition but Initially London's monograms are modern, fun and affordable thanks to graphic design and machine embroidery.
We let you be the monogram designer for every item you purchase. Choose from over 50 font styles and thread colours on our monogram design app to create your unique design.
Letter shapes work in mysterious ways from one font style to another so you can preview your design before adding it to your cart.
We bring your designs to life in our London embroidery studio.
Click on the photo to see our London studio in action
read Jane's Journal for monogramming insights and trends
Monogramming for a Sports-filled July
July is a thrilling month for sports enthusiasts, with a calendar packed full of exciting events. Whether you're gearing up for Wimbledon, Henley Regatta, or the Olympics, there's a palpable buzz in the air. It's a time for fans to come together, celebrate their favourite teams and athletes, and create...
Anniversary Gift Themes
We're enjoying seeing how traditional anniversary gift themes are shaping gift-giving by our clients. The origins of presenting gifts on the occasion of a wedding anniversary dates back to the Middle Ages when husbands in the Holy Roman Empire would present a wreath of silver to their wife on their...
Monogramming for the Home
In a world where personalisation is key to standing out, what better way to add a touch of sophistication and elegance to your home than with monogrammed linen home essentials? From monogrammed napkins to linen handkerchiefs, these items not only add a unique flair to your space but also elevate your...
Trade Series
Natalie Hewitt Events: Bespoke Floral Napkins
It was an utter joy to work with Natalie Hewitt Events to create very special embroidered napkins for this wedding weekend at Wilderness Reserve in rural Suffolk. The flowers were a central feature of the celebration and the bride wanted the carefully designed arrangements to last long past the weekend. So...
de Gournay Dinner Party
We were delighted when de Gournay, the hand painted wallpaper brand, approached us to purchase our Rattan Chargers for a special dinner party they were hosting in Nantucket. Being such huge fans of table decor of all kinds, not just monogrammed napkins, we were super excited to see the final...
David Hicks Floral Napkins
Although we usually specialise in monograms in text form, we also love working with embroidered motifs and graphics. This particular project was already quite a graphic design, based on a vintage textile pattern, so we could pretty much mach it identically with embroidery. The original print was sent to us in the...
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