2021's Most Popular Font Styles
Font styles are our thing... we work with hundreds of them in our studio and we've curated a collection of our favourite 50 or so fonts for our website's monogram design app.
Font style preferences tend to come in waves... one great photo on Instagram inspires a number of orders using the same font style and thread colour choice.  But they also change based on the overall zeitgeist of the world, we've found. 
Looking back on 2021, a year of working mainly on our computers rather than in person, a year of weddings and parties postponed, many new babies born, euphoria and despair, it's very interesting (for those of us who are font-obsessed) to see which were the most popular in this year like no other.
So here they are:  the most popular monogram font styles of 2021.  We've divided the list in to Letter fonts (for text) and Shape fonts (for traditional monogram designs):

Letter Fonts


This typeface, introduced in 1901, is characterised by the tapered flicks on the ends of each letter.  It is influenced by lettering on vintage copperplate engravings (hence the name!).  Copperplate is a capital letter only font, since the design was intended to be used for headings and key words rather than for body text.  Maybe that's why it makes a great monogram.  It's a no-nonsense, gender-neutral font that embroiders beautifully and was our most popular font in 2021 (and many    preceding years).
Monogrammed bath towels with copperplate font

Cheltenham Tall

Cheltenham is a typeface for display use designed in 1896 and shows influences of the Arts and Crafts Movement. Originally intended as a text face, "Chelt" became hugely successful as a headline font too... it's not often that a font is used for both purposes.  We love its tall but thick letters which allows for beautiful embroidery detail in narrow spaces. 
Canvas wine carrier with monogram in Cheltenham font 


Sweetheart is a pretty script font that revives handwriting from the mid 20th century.  It is characterised by a bouncy, feminine sweetness and is a great option for monogramming a girl's name or text. It's less popular for initials.  

 Raffia sun hat with monogram in Sweetheart font



Bodoni is a typeface that was first created by Giambattista Bodoni in the late eighteenth century.  The font is characterised by a contrast between thick and thin strokes within each letter. Some digital versions of Bodoni are said to be hard to read due to "dazzle" caused by the alternating thick and thin strokes, particularly at small point sizes which is why in writing it is most often used as a heading font.  
In monograms, we recommend that it be scaled at least 3cm in height so the stitching on the thin sections of each letter sews well. 
Massimo Vignelli an Italian designer responsible for, amongst other major achievements, the New York subway signage, stated that "Bodoni is one of the most elegant typefaces ever designed".  We agree.
Barnes tote monogrammed with Bodoni font\


This font began its life as a student project to design a T-shirt at an American university. It has now grown up into a widely used global typeface.. Athletic has the look and feel of hoodies and t-shirts that are ubiquitous on the campuses of colleges and universities over the world. We love how it embroiders due to the width of the letters, allowing for lots of stitch texture.  It works well for both names and initials.
 Camo Charlton tote bag monogrammed with Athletic font 

Handy Script

Handy Script Is a retro style script font that is casual and relaxed.  It looks a bit like school-taught handwriting and it's a great font for names or other text rather than initials.
Salcombe Wash Bag with Handy Script monogram

Shadow Font

Shadow Gothic influences our own Shadow monogram font. The typeface is typically used for headlines to create a powerful and three-dimensional effect. We absolutely love it for initials because it's a wide font that allows for great stitch detail, as well as two colours that complement or contrast each other.  
 Islington Wash Bag monogrammed with a shadow font

Futura Border

Our two-colour Futura Border font, with a bold outline in a second colour, belongs to the Futura font family.  Futura is a sans-serif font released in 1927 in Germany. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
Futura has an appearance of modernity and efficiency. It's perfect for both names and initials and we love the opportunity to use two thread colours:  one for the inside of the letter and another for the border.  
Jute tote bag with monogram with Futura border font  


Because it is so easily readable, this typeface was originally designed expressly for schoolbooks and children's books.  However it is now widely used as a general purpose font and it is hugely popular as a monogram font.  It is neither elegant or casual, masculine or feminine... it is a perfect all-purpose monogram for both names and initials.
 log carrier monogrammed with Schoolbook font

Monogram Shapes

Monogram shapes take a typeface and elevate it with decorative touches. This practice started as a feature of hand-embroidery centuries ago and reached its heyday in the Victorian era, when decorative monograms were added to almost everything.  
With the Industrial Revolution and the growth of the modern corporation at the turn of the 20th century, monogram shape styles evolved  from a practical form of identification to a modern brand design tool, particularly for companies.  So many modern monogram fonts have their roots in a corporate logo.  Some of the most popular monogram shape fonts of 2021 originated this way including:

Circle Font

This is our most popular monogram shape font.  It was inspired by the Art Deco Great Western Railway logo introduced in 1934 and has been adapted for embroidery on a huge scale.  It takes a san-serif block font and shapes each letter into three versions:  a left initial, a centre initial and a right initial.  When put together they make the shape of a circle.
St James Wash Bag with circle monogram font

Large Centre Initial

Interestingly, Great Western Railway updated its circle logo to this form at the end of the 21st century. And now it too is a hugely popular monogram font.  It uses Bodoni typeface and arranges the initials in a way that emphasises the most important initial but making it larger and putting it in the centre of the design. 
Windsor Wash Bags with large centre initial monogram


This swirly, feminine monogram shape uses decorate script letters that wrap around eachtoerh to create a soft alternative to stronger monograms.  It is heavily influenced by vintage hand embroidery designs and traditionally puts the surname initial in the centre. It's very popular as a wedding font, with the shared surname in the middle and the bride and groom's first initial on either side. 

Camo Wash Bag with intertwined Monogram Font

Single Initial

Adding a simple or decorative border to a standard typeface is another monogramming technique.  A good example is our Single Initial monogram which frames a single letter in Bodoni font with a simple but elegant circle.  

Grosgraine ribbon with single initial monogram font


Our Ivy monogram shape font is an example of the use of heavy decorative flourishes to a traditional script font. This is a Victorian tradition and, in one stunning example, can be seen on the gates of Kensington Gardens where there is a gorgeous monogram for Queen Victoria in an Ivy-like font. We introduced Ivy to our website's monogram design app in late 2021 and it quickly became one of our most popular fonts.

Linen hemstitch napkin with Ivy monogram font



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